SalesBullet vs Apollo.io
Apollo runs on credits — 4,000 per seat a month on its $99 Professional plan, one per email and eight per mobile, and they don't roll over. SalesBullet gives you unlimited verified leads with no credits, unlimited active contacts with 125,000 emails a month, unlimited LinkedIn accounts and AI avatar videos — all for $69 a month, no seats.
SalesBullet
$69 a month — one plan, everything in it. Free to try with 30 verified leads.
- Unlimited lead database — 400M+ contacts with verified emails, no credits
- Unlimited email sender — unlimited active contacts, 125,000 emails a month, warm-up included
- Unlimited LinkedIn sender — unlimited LinkedIn accounts, 1,000 social actions a month
- AI avatar videos — your avatar from one photo, at a desk or over their website
- Automatic Enrichment and Automatic Personalization
Apollo.io
$99 per seat a month · Professional plan, billed monthly
4,000 credits per seat a month — 1 an email, 8 a mobile — that don't roll over; warm-up costs 200 credits a mailbox a month after the first
An all-in-one sales platform: a 240M-contact database, email sequences, a dialer, deals and AI research — priced per seat, with credits.
- A usable free plan, and generous credits per seat
- The broadest feature set: dialer, meetings, deals, website visitors
- Cheap AI research and lead scoring
Feature by feature
| SalesBullet | Apollo.io | |
|---|---|---|
| Lead database | ||
| Verified leads | Unlimited — no credits | 4,000 credits a seat a month — 1 an email, 8 a mobile |
| Built-in B2B lead database | 400M+ contacts | 240M contacts |
| Verified emails | Checked within 2 months, again on request | |
| Scrape competitors' LinkedIn followers | Scrape credits | ? |
| Email sending | ||
| Active contacts — leads in your campaigns | Unlimited | ? |
| Emails a month | 125,000 — more: $10 per 50,000 | Unlimited daily sends on Professional |
| Email accounts | Unlimited | Unlimited mailboxes on Professional |
| Warm-up included | Every account | 1 mailbox free, then 200 credits a mailbox a month |
| Buy domains and email accounts, set up for you | Per account | Paid in credits |
| A/B testing | Up to 5 versions | A/Z testing |
| LinkedIn sending | ||
| LinkedIn accounts | Unlimited | Manual tasks you do yourself |
| LinkedIn actions a month | 1,000 — more: $30 per 1,000 | |
| Automated LinkedIn steps | Visits, invitations, messages, InMails, likes | |
| Email and LinkedIn in one campaign | LinkedIn steps as manual tasks | |
| AI avatar videos | ||
| A personal AI avatar video for every lead | $0.39 a video, less in volume | |
| Your avatar from one photo — no recording | A photo and a minute of your voice | |
| At a desk, or over the prospect's website | Both | |
| Automatic Enrichment & AI | ||
| Automatic Enrichment — AI researches each lead | 200 a month included | AI research, 1 credit a run |
| Automatic Personalization — a personal opening for each lead | 1,000 a month included | AI writing, 800,000 words a month |
| AI reply labels and suggested replies | Reply sentiment tags | |
| Work together | ||
| Email and LinkedIn replies in one inbox | LinkedIn only as manual tasks | |
| Webhooks — Clay, n8n, Make | API; a webhook step in workflows | |
| Workspaces for clients, teammates included | Unlimited, no seats | Data for internal use; clients need a separate agreement |
yes · paid extra · partly · no · ? not stated. About Apollo.io: from its own pages on October 3, 2026 — prices and features change, so check www.apollo.io too. Sources: 1, 2, 3, 4, 5. Apollo.io is a trademark of its owner.