SalesBullet vs Instantly
Instantly sends cold email well — but Hypergrowth, at $97 a month, caps you at 25,000 contacts, and its leads are a separate credits plan: 5,000 credits for another $97. SalesBullet gives you unlimited verified leads with no credits, unlimited active contacts with the same 125,000 emails a month, unlimited LinkedIn accounts and AI avatar videos — all for $69 a month.
SalesBullet
$69 a month — one plan, everything in it. Free to try with 30 verified leads.
- Unlimited lead database — 400M+ contacts with verified emails, no credits
- Unlimited email sender — unlimited active contacts, 125,000 emails a month, warm-up included
- Unlimited LinkedIn sender — unlimited LinkedIn accounts, 1,000 social actions a month
- AI avatar videos — your avatar from one photo, at a desk or over their website
- Automatic Enrichment and Automatic Personalization
Instantly
$97 a month, plus leads · Hypergrowth plan, billed monthly
125,000 emails a month and 25,000 contacts; leads are a separate credits plan — 5,000 credits for $97 a month
A cold-email sender with unlimited mailboxes and warm-up; its 450M+ lead database and AI agents need a separate credits subscription.
- Unlimited mailboxes and warm-up on every plan
- Cheap pre-warmed inboxes you buy in the app
- Mature AI agents on top of a large database
Feature by feature
| SalesBullet | Instantly | |
|---|---|---|
| Lead database | ||
| Verified leads | Unlimited — no credits | A separate plan — 5,000 credits for $97 a month, about 1.5 a lead |
| Built-in B2B lead database | 400M+ contacts | 450M+ contacts |
| Verified emails | Checked within 2 months, again on request | Described as verified |
| Scrape competitors' LinkedIn followers | Scrape credits | ? |
| Email sending | ||
| Active contacts — leads in your campaigns | Unlimited | 25,000 on Hypergrowth |
| Emails a month | 125,000 — more: $10 per 50,000 | 125,000 on Hypergrowth |
| Email accounts | Unlimited | Unlimited |
| Warm-up included | Every account | Unlimited, included |
| Buy domains and email accounts, set up for you | Per account | A Google inbox $5 a month |
| A/B testing | Up to 5 versions | A/Z testing |
| LinkedIn sending | ||
| LinkedIn accounts | Unlimited | Not in its outreach plans |
| LinkedIn actions a month | 1,000 — more: $30 per 1,000 | |
| Automated LinkedIn steps | Visits, invitations, messages, InMails, likes | |
| Email and LinkedIn in one campaign | ||
| AI avatar videos | ||
| A personal AI avatar video for every lead | $0.39 a video, less in volume | |
| Your avatar from one photo — no recording | A photo and a minute of your voice | |
| At a desk, or over the prospect's website | Both | |
| Automatic Enrichment & AI | ||
| Automatic Enrichment — AI researches each lead | 200 a month included | Web Researcher agent, on credits |
| Automatic Personalization — a personal opening for each lead | 1,000 a month included | AI email writer |
| AI reply labels and suggested replies | AI labels; reply agent 5 credits a reply | |
| Work together | ||
| Email and LinkedIn replies in one inbox | Email only | |
| Webhooks — Clay, n8n, Make | API and webhooks | |
| Workspaces for clients, teammates included | Unlimited, no seats | Each workspace its own subscription |
yes · paid extra · partly · no · ? not stated. About Instantly: from its own pages on October 3, 2026 — prices and features change, so check instantly.ai too. Sources: 1, 2, 3, 4, 5. Instantly is a trademark of its owner.