Campaigns

Create a campaign and add leads Name a new campaign, choose its channels, add the people on your contact lists as its leads — or duplicate one. Write your sequence Write your first email and its follow-ups, set the days between them and check them in the flow, as one of your leads gets them. Variables and fallbacks Put each lead's own details into your messages — and say what goes there when a detail is missing. Spintax: vary your wording Write {Hi|Hello|Hey} and each lead gets one of the options, so your messages don't all read the same. A/B test your emails Send up to five versions of an email to different leads and see which one gets more replies. Auto Enrichment: research each lead Looks each lead up on the web — company news, their posts, hiring — for a personal intro. Auto Personalization: a personal intro for each lead AI writes each lead a short personal opening line; the rest of your message stays the same. Send leads to Clay, Make, n8n or Zapier The Webhook step sends each lead to your own tool and puts what it sends back into your messages. Schedule: when messages go out Choose the days and hours your campaign sends in, its time zone — and, if you like, the day it starts. Campaign options Choose the accounts a campaign sends from, how fast it sends, and when a lead stops. Launch, pause and resume What a campaign needs before it launches, what pausing does, and when a lead or a campaign stops by itself. Campaign analytics What a campaign sent, who replied and the opportunities it made — in total, day by day and per step.